Topic: The Future
You may find Cisco's TV ads touting "the human network" a bit abstract, but the company is serious about understanding how networks can help people collaborate. Hear user experience experts from several Cisco teams discuss their research into how a global workforce can work together, in particular using video to build knowledge in an organization. The panel shares lessons learned in applying current technology to business collaboration and planning for the network of the future.
Website performance is second only to security in user expectations, claims Joshua Bixby, president of Strangeloop Networks. He suggests that web page rendering must be kept under two seconds to retain user loyalty. Website acceleration directly impacts a company's business metrics and KPIs. Bixby presents his team's latest findings about the relationship between web performance and business benefits.
DigitalGlobe fills the need for fast and accurate geospatial information, which has become ubiquitous in today's always-on environment. Walter Scott demonstrates the latest innovations in satellite imaging technology and web solutions. New developments set the pace for a revolution in GPS and GIS-based lifestyles. DigitalGlobe has over a billion square kilometers of imagery in their archive--close to collecting the land surface of the planet seven times over.
Dr. Moira Gunn talks with craigslist Distinguished Professor in New Media & Director of the Berkeley Center for New Media. Ken Goldberg. They talk about Opinion Space, an experimental website of the US State Department.
Dr. Moira Gunn catches up with Corporate Vice President and Chief Scientific Officer for Baxter International Inc, Norbert Reidel, who talks her on a virtual tour of hospitals in the future.
Twitter's new Director of Geolocation shows how automatically geo-tagging tweets creates self-generating groups that act in the real-world. Twitter geotaggers help responders with fires in Southern California, earthquakes in China, and elections in Iran. At the where2.0 conference in San Jose, Othman Laraki offers Twitter API developers 'frictionless' ways to express and consume this new class of geodata.
Don't just think about the cloud. Think about where it is taking us. Online collaboration is the first wave of a movement transforming how people network. A healthy commons is the real value of open source, making collaboration easier. This collaboration has assisted response to several recent calamities around the world. Tim O'Reilly believes we will need the communication open source allows in order to overcome a wide array of future challenges.
Dr. Moira Gunn catches up with the co-authors of No Size Fits All, from Mass Marketing to Mass Hand Selling, Tom Hayes and Mike Malone. In their new book, Hayes and Malone take an entirely new approach to marketing, embracing small, trust-based online groups as powerful vehicles for creating customers and gathering invaluable feedback.
Lean Startup movement concepts have entered the zeitgeist, says Eric Ries. His IT-sector "mid-term report card" shows an industry under pressure, but he says successful entrepreneurs have a superior process: the Lean Startup process. They Pivot through a Build-Measure-Learn feedback loop. Lean Startup techniques such as Innovation Through Experimentation, can be applied to any company, industry, or start-up. Startups grow through validated learning, through a series of Pivots.
Mike Arrington and Tim O'Reilly engage in a spirited exchange. O'Reilly argues that companies competing against Google, Apple or Facebook should strike out into new territories. Quoting Sun Tzu, O'Reilly admires PayPal for carving out a new niche, while he gives Apple's iPhone group kudos for outflanking competitors. Arrington worries about a potential privacy disaster at Facebook.
