Topic: Social Networks and Networking
As we use social tools on the web, design patterns are emerging. Social design must be organic, not static, emotional, not data-driven. A social experience builds on relationships, not transactions. In 2008, Yahoo!'s Christian Crumlish introduced the idea of social design patterns to BayCHI. In this 2010 program, he shares what he has learned, including principles of social design: Pave the cow paths. Talk like a person. Be open. Learn from games. And respect the ethical dimension.
Twitter's new Director of Geolocation shows how automatically geo-tagging tweets creates self-generating groups that act in the real-world. Twitter geotaggers help responders with fires in Southern California, earthquakes in China, and elections in Iran. At the where2.0 conference in San Jose, Othman Laraki offers Twitter API developers 'frictionless' ways to express and consume this new class of geodata.
Don't just think about the cloud. Think about where it is taking us. Online collaboration is the first wave of a movement transforming how people network. A healthy commons is the real value of open source, making collaboration easier. This collaboration has assisted response to several recent calamities around the world. Tim O'Reilly believes we will need the communication open source allows in order to overcome a wide array of future challenges.
Social networking has quickly gone from new technology to cultural movement. The diminishing cost of connecting through Facebook, Twitter, and LinkedIn expands and enhances those weak-tie relationships on the outer edges of our social circles most of all. Clara Shih of Hearsay Labs explains Facebook era psychology and the new norms and expectations it creates. It will shape our relationships with fans, followers, and customers.
Dr. Moira Gunn catches up with the co-authors of No Size Fits All, from Mass Marketing to Mass Hand Selling, Tom Hayes and Mike Malone. In their new book, Hayes and Malone take an entirely new approach to marketing, embracing small, trust-based online groups as powerful vehicles for creating customers and gathering invaluable feedback.
Dr. Moira Gunn talks with Stanford University professor and author, Cliff Nass, about his new book, The Man Who Lied to His Laptop, and his theory that links people's interactions with computers and their social and professional life.
Mike Arrington and Tim O'Reilly engage in a spirited exchange. O'Reilly argues that companies competing against Google, Apple or Facebook should strike out into new territories. Quoting Sun Tzu, O'Reilly admires PayPal for carving out a new niche, while he gives Apple's iPhone group kudos for outflanking competitors. Arrington worries about a potential privacy disaster at Facebook.
Dean Halstead of the Microsoft SharePoint Product Design Team talks about social networking within government organizations in this Gov 2.0 presentation. He describes how SharePoint's out-of-the-box Gov 2.0 kit meets many social networking objectives within the operational constraints of government organizations. Halstead provides several examples of successful government social networking solutions, and a view of future SharePoint capabilities.
Paul Buchheit, creator of Gmail and founder of FriendFeed, which was recently acquired by Facebook, talks with Sarah Milstein about Facebook as a platform, openness online, how he evaluates companies he invests in and why anyone can be important online.
Dr. Moria Gunn talks with Dr. Aaron Blackledge, Medical Director for Care Practice, who's medical practice is driven thru social media.
