How do you define "great" in the nonprofit sector when there are no agreed upon measures of success? This was the question that motivated authors Heather McLeod Grant and Leslie Crutchfield to survey thousands of nonprofit managers, study 12 organizations, and distill the data into their recent book Forces for Good: The Six Practices of High-Impact Nonprofits. In this audio lecture, delivered at the 2nd Annual Nonprofit Management Institute at Stanford in September 2007, Grant reveals how organizations ranging from Habitat for Humanity to the Heritage Foundation engage in a number of sometimes counterintuitive practices –– often focused outside their walls –– in their work to change the world.
Heather McLeod Grant is an advisor to the Center for Social Innovation at Stanford University’s Graduate School of Business, the Center for the Advancement of Social Entrepreneurship at Duke University’s Fuqua School of Business, and to leading nonprofits and foundations. She holds an MBA from Stanford University and an AB from Harvard University, and resides in the Bay Area with her husband and daughter.
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This free podcast is from our Stanford Social Innovation Review series.
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