From putting “donate now” buttons on your website to using Twitter effectively, social networking on the internet has come a long way over the past 10 years. In this audio lecture, sponsored by the Stanford Center for Social Innovation, Jeff Patrick of Common Knoweldge clarifies exactly what social networking is, how it works, and why it is valuable for nonprofits. He offers insights, in particular, as to how such organizations can use social networking on the Web to reach constituents and fundraise. Ultimately, he presents a broad horizon view of where social networking is headed and how nonprofits can incorporate it into their strategic planning.
Jeff Patrick is president and founder of Common Knowledge, an organization that helps nonprofits leverage the internet for fundraising, marketing, communications, and advocacy. Working with large national and regional organizations, Patrick has pioneered the tools and software for online fundraising, email communication, advocacy, and outreach. Tapping more than 22 years of broader national and international professional experience in the commercial software and consulting sectors, he focuses on assisting clients with strategic planning, Web development, and online campaigns.
Resources
This free podcast is from our Stanford Social Innovation Review series.
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