For those involved in nonprofit management, it's good to know that change is possible, even in the most difficult situations and the most difficult of times. Chip Heath, Stanford professor and coauthor of Switch, uses case studies to demonstrate that three principles are involved in successful change. Looking at the efforts of one high school class to boost the economy, the work of one man to improve the nutrition of the poor in Vietnam, and other examples, Heath offers valuable lessons for creating both personal and organizational change. He spoke at the 2009 Nonprofit Management Institute, an event convened by the Stanford Social Innovation Review, a publication of the Center for Social Innovation.
Chip Heath is a professor of organizational behavior in the Stanford Graduate School of Business. With his brother Dan, he is coauthor of Made to Stick: Why Some Ideas Survive and Others Die (2007), which has been a New York Times, Wall Street Journal, and Business Week bestseller. The Heath brothers' upcoming book, Switch: How to Change Things When Change Is Hard, is due out February 2010. Heath's research has appeared in Organizational Behavior and Human Decision Processes, Quarterly Journal of Economics, Cognitive Psychology, Journal of Consumer Behavior, Strategic Management Journal, Psychological Science, and the Journal of Risk and Uncertainty. Popular accounts of his research have appeared in Scientific American, Financial Times, Washington Post, Business Week, Psychology Today, and Vanity Fair, and on NPR and a National Geographic television show.
This free podcast is from our Stanford Social Innovation Review series.
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