Investing in volunteers should not only be a focus of an organization's volunteer manager but also a priority from the top levels in nonprofit management. Even in the troubled economy, it still remains that Americans are volunteering at a stable rate. This can be considered a growth area, with momentum from such recent trends such as professionals and retired baby boomers calling upon their skills, passion, and interest to better their communities, and business models emphasizing corporate social responsibility and the national attention from the White House's Serve America Act. In this talk from the 2009 Nonprofit Management Institute, sponsored by the Stanford Social Innovation Review, Robert Grimm and Susannah Washburn, of the Corporation for National and Community Service, demonstrate how volunteering has evolved, discuss current trends, and offer new ways for organizations to not let this tremendous pool of talent slip away, but rather take full advantage of valuable volunteer resources.